Founded
2016, Lagos
Offices
Lagos · London
Started
2016, Lagos
Status
100% Independent
About Lord, Saint, Sinner

Small spark.
Global
blaze.

Ten years ago we started with a borrowed mixing desk and one rule: the artist comes first. That rule still runs everything we do.

Our story

I am all three: a lord of the craft, a saint on the best days and a sinner the rest of the time. The songs keep the whole person.

Lord, Saint, Sinner began in 2016 with a borrowed mixing desk in Yaba and a first four-track EP recorded over one restless weekend.

The project grew by following the song: late sessions, cheap rooms, long walks home and the feeling that a rough idea might become a world.

Today it is still one voice, one catalogue and one ongoing conversation between the sacred and the reckless. Lagos and London are the coordinates; the music is the address.

The name & the mark

Crown, halo,
flame

Our logo carries all three sides of the name: the crown for the lord, the halo for the saint and the grinning flame for the sinner. The badge signs off everything we release; the wordmark is how we announce ourselves.

Lord, Saint, Sinner badge logo: a flame with a crown and halo inside a circle
The badgeUsed on releases, merch and socials
Lord, Saint, Sinner wordmark
The wordmarkUsed on posters, stages and headers
What we believe

Our values

Four principles written on the studio wall on day one. We’ve repainted twice; the words stayed.

01

Artist first

Every decision starts with one question: is this good for the artist’s long-term career?

02

Fair by design

Transparent royalty statements, plain-language contracts and master ownership that reverts.

03

Local roots, global reach

We build from scenes we know intimately, then take them to every stage in the world.

04

Play loud

We back originality over trends. If it sounds like everything else, it isn’t for us.

Timeline

A decade
of noise

From a borrowed mixing desk to a festival for 40,000 people. The milestones that shaped us.

  1. 2016

    The first spark

    Lord, Saint, Sinner is founded in Yaba, Lagos. First release: the Kindling EP.

  2. 2018

    First Gold record

    KAIRO’s breakout single goes Gold in Nigeria and Ghana, funding our first full-time team.

  3. 2020

    The words deepen

    The writing turns inward, making room for the harder songs and the stranger truths.

  4. 2022

    London calling

    A second office and studio open in Hackney, alongside our First Light compilation.

  5. 2024

    Heatwave Festival

    Our own two-day festival launches in Lagos and sells out 40,000 tickets in its first year.

  6. 2026

    Ten years, still independent

    Starfall becomes our biggest release ever. We open Studio Ember, our Dolby Atmos suite.

The people

Leadership team

Musicians, engineers, promoters and lawyers who fell in love with the same idea: that an independent label could be the best place in the world to make music.

Tolu Adeyemi

Founder & CEO

Grace Mensah

President, Lord, Saint, Sinner Records

Daniel Okafor

Head of A&R

Hannah Brooks

MD, London

Kwame Asante

Head of Live & Touring

Ifeoma Nwosu

Head of Publishing

Leo Martins

Head of Studio

Zara Bello

Head of Marketing

Let's make noise

Want to build
with us?

We’re always looking for artists, writers and people who love music as much as we do.

StarfallNova Kale